Marketing Assistant at Tetra Pak
What you will do
As our Marketing Assistant you will.
Analyze and understand market landscape and value chain:
- Bring
Consumer, Customer, Market and Channel insights to drive growth for our
customers
- Share
knowledge on local value chain insights, competitive insights and outcome
of local market research with BI&A team and local stakeholders
- Support
the local execution of market research
- Understanding
Competition and its impact on our business now and in future
Give input to Market Growth Roadmap & Market plan:
- Participate
in Market Growth Roadmap discussions sharing category & consumer data
and insights & support Market Plan execution.
- Drive
specific market growth initiatives, designing and drive sales plays for
execution (include in CRM
Drive B2B marketing to promote our products and solutions
& lead management:
- Targeted
and personalized product & category online campaigns (digital
marketing & account- based marketing) to execute Market Growth
priority & generate business lead
- Capture,
qualify and nurture leads from these campaigns (online) & trade shows,
Product Development Center Visits and Customer Innovation Center
workshops.
Market operation initiatives:
- Execute
marketing activities per the Market Growth Roadmap and market operational
plans with customers and Tetra Pak campaigns
Develop new avenues of growth:
- Support
Business Development teams to develop new avenues of growth.
Manage promotional investments and other marketing tools
related to the Customers under responsibility.
- Engage
with Global marketing leadership to align priorities as per Market Growth
Roadmap to ensure proper activities
- Effectively
deploy local promotional investments, manage the budget and ensure
compliance
Ensure portfolio strategy aligns with market growth plan:
- Contribute
to the portfolio deployment strategy & align and agree with portfolio
on deployment roadmap with customers (including categories and products)
- Support
prioritizations and execution of Tetra Pak Institutional campaigns
We believe you have
- Min
2 years of Marketing Experience in a B2B or FMCG company
- Commercially
minded with the ability to develop marketing initiatives to drive business
results
- Analysis
skills with the ability to extract and interpret data from various sources
and transform it into actionable insights and recommendations
- A true
team player, with the ability to work effectively with teams and vendors
in a cross-functional, multi-cultural environment, often with virtual
teams
- Confident
in presenting to Senior Management
- Structured
in approach, strong planning skills and attention to detail
- Self-motivated,
proactive, and able to work independently
- Fluent
in written and spoken English and Swahili is a mandatory requirement.