Sales Associate at Regen Organics
- To
meet our sales targets, we are looking for dynamic and talented Sales
Associates who will be responsible for creating demand directly with
medium and large-scale commercial farmers within a defined region. The
role involves closing sales with farmers and directing them to collect
from distributors or resellers.
Hire, train and manage a network of commission-based agents
to generate leads:
- Promote
the opportunity to become a Farm Star agent / promoter in your designated
area
- Recruit,
train and onboard applicants who fit the criteria for the role
- Manage
performance and motivate agents to go to the field to generate quality
leads
- Ensure
agents represent the Farm Star brand positively and abide by policies
- Organise
events and presence at exhibitions, to aid the demand-generation work of
the agents
Create demand and close sales:
- Prioritise
farmers based on their purchase potential, planting cycle and other
relevant factors
- Conduct
on-site visits to farmers to pitch the product based on their specific
needs
- Educate
farmers on product specifications, application rates, and techniques
- Guide
farmers during the application process for trials, if necessary
- Identify
ideal locations for demo plots that are likely to convert a high number of
farmers
- Close
sales and coordinate product collection from resellers
- Build
and maintain long-term relationships with farmers, to ensure repeat
purchases
Reporting:
- Daily
reporting of farmer visits and sales
- Weekly
reporting of performance, customer feedback, insights and learnings
- Share
pictures from the field in the team Whatsapp group
Logistics:
- Maintain
a close relationship with resellers assigned to your area
- Train
reseller staff on the specifications, benefits and application rates of
the product
- Coordinate
sales between farmers and resellers
- Ensure
resellers maintain an optimal amount of product in store
- Motivate
resellers to promote the product (via well-placed in-store branding,
direct sales)
- Ensure
resellers pay Farm Star for sold stock in the agreed time frame
Qualifications
- MUST
be based in the area of operation
- Must
have sound knowledge of farming activities in the area of operation
- Bachelor’s
degree in Agriculture, or a related field
- Qualifications
in agronomy or agribusiness will be an added advantage
- Previous
experience selling agricultural inputs directly to farmers
- Strong
communication and interpersonal skills
- Self-motivated
with a results-driven approach
- Comfortable
using tech tools i.e. smartphones, laptops
- Proficiency
in Microsoft Office Suite (Word, Excel, PowerPoint)
- Comfortable
making return on investment (ROI) calculations
- Fluent
level of spoken and written English, good level of Swahili
- Able
and willing to ride a motorbike
Area Sales Manager- Nakuru at Regen Organics
Job Purpose Statement
- To
meet our sales targets, we are looking for an experienced and organised
Area Sales Manager who will becresponsible for generating demand amongst
farmers within a defined region, alongside sales associates
andccommission-based agents. The role involves: closing sales to
commercial farmers, developing and drivingcthe performance of a team, and
managing day-to-day operations of multiple channels.
Key Duties and Responsibilities:
- Set-up
and oversee a hub of Evergrow sales and marketing activity
- Become
an expert in the farming activities and characteristics across your hub
area
- Develop
a strong partnership with the major distributor(s) in your sales hub
- Identify
and convince local resellers within each ward of the hub, to stock our
products
- Secure
shop spaces for ‘Evergrow information centres’ with good visibility and
within budget
- Identify
and set-up optimal demo farms owned by influential farmers in strategic
areas
- Recruit
and oversee the management of commission-based lead generation agents
- Resolve
issues impacting sales operations
- Manage
a team of Sales and Marketing Associates selling to small and medium farms
- Refer
candidates who fit the role criteria and can drive performance for your
hub area
- Run
weekly performance dialogues (PDs) with each sales and marketing associate
- Run
monthly or quarterly performance reviews
- Ensure
near 100% adherence to the defined sales processes
- Conduct
frequent field visits to provide coaching and solve problems on the ground
- Build
a team spirit through mutual support and team interactions (virtual or in
person)
- Be the
first point of contact for your direct reports (resolve issues or support
others in resolving)
- Build
your own pipeline and close sales to large farms in the area
- Identify
and build a list of the largest farmers in your hub
- Secure
meetings with the farm decision-makers to pitch the product
- Build
a relationship with the farm decision-makers to push them through the
sales funnel
- Guide
the farm owner / manager through the process of setting up any required
trials
- Close
sales to the large farms, ensure they repeat buy and increase their
purchase amounts
- Reporting
and admin
- Weekly
reporting of sales, accounts receivables and other performance related
metrics
- Root-cause
analyses for performance, as well as developing corrective and preventive
actions
- Ensure
distributors make payments and place orders in advance to avoid stock-outs
- Work
with the Accounts Receivable team to ensure distributor orders are
processed on time
- Coordinate
with distribution teams to ensure fertilizer is delivered on time and in
full
Key Result Areas:
- Adherence
to sales input metrics
- Leads
generated across segments (SHF, medium farms, corporate farms)
- Farmers
engaged per day across the team (calls, visits, events)
- Conversion
of new and repeat farmers
- Sales
output metrics
- Bags/tons
sold per farmer
- Overall
sales
- Accounts
receivable collection targets
- Quality
of distributor relationship
- Cost
of sale
Qualifications and Skills:
- 5+
years of experience selling agri-inputs directly to large commercial
farmers
- Bachelor’s
degree
- Qualifications
in agronomy or agribusiness will be an added advantage
- Must
have sound knowledge of farming activities in the area of operation
- Experience
managing field teams and / or coaching sales teams
- Strong
communication and interpersonal skills
- Self-motivated
with a results-driven approach
- Comfortable
using tech tools i.e. smartphones, laptops
- Proficient
in Microsoft Office Suite (Word, Excel, PowerPoint)
- Comfortable
running basic analysis i.e. on performance metrics, cost-benefit analysis
for farms
- Fluent
level of spoken and written English, good level of Swahili
- Able
and willing to self-drive (must have a driving license)
How to Apply
Interested applicants, please submit your CV and Cover Letter to hr@regenorganics.co.
Sales Associate
Location: Kirinyaga, Nakuru, Nyandarua, or Uasin
Gishu
To meet our sales targets, we are looking for dynamic and
talented Sales Associates who will be responsible for creating demand directly
with medium and large-scale commercial farmers within a defined region. The
role involves closing sales with farmers and directing them to collect from
distributors or resellers.
Key Duties and Responsibilities:
- Hire,
train and manage a network of commission-based agents to generate leads:
- Promote
the opportunity to become a Farm Star agent / promoter in your designated
area
- Recruit,
train and onboard applicants who fit the criteria for the role
- Manage
performance and motivate agents to go to the field to generate quality
leads
- Ensure
agents represent the Farm Star brand positively and abide by policies
- Organise
events and presence at exhibitions, to aid the demand-generation work of
the agents
Create demand and close sales:
- Prioritise
farmers based on their purchase potential, planting cycle and other
relevant factors
- Conduct
on-site visits to farmers to pitch the product based on their specific
needs
- Educate
farmers on product specifications, application rates, and techniques
- Guide
farmers during the application process for trials, if necessary
- Identify
ideal locations for demo plots that are likely to convert a high number of
farmers
- Close
sales and coordinate product collection from resellers
- Build
and maintain long-term relationships with farmers, to ensure repeat
purchases
Reporting:
- Daily
reporting of farmer visits and sales
- Weekly
reporting of performance, customer feedback, insights and learnings
- Share
pictures from the field in the team Whatsapp group
Logistics:
- Maintain
a close relationship with resellers assigned to your area
- Train
reseller staff on the specifications, benefits and application rates of
the product
- Coordinate
sales between farmers and resellers
- Ensure
resellers maintain an optimal amount of product in store
- Motivate
resellers to promote the product (via well-placed in-store branding,
direct sales)
- Ensure
resellers pay Farm Star for sold stock in the agreed time frame
Key Result Areas
- Leads
generated through farmer visits, events, agents and others channels
- Sales
conversion
- Tons
sold
- Repeat
customers
Qualifications and Skills
- MUST
be based in the area of operation
- Must
have sound knowledge of farming activities in the area of operation
- Bachelor’s
degree in Agriculture, or a related field
- Qualifications
in agronomy or agribusiness will be an added advantage
- Previous
experience selling agricultural inputs directly to farmers
- Strong
communication and interpersonal skills
- Self-motivated
with a results-driven approach
- Comfortable
using tech tools i.e. smartphones, laptops
- Proficiency
in Microsoft Office Suite (Word, Excel, PowerPoint)
- Comfortable
making return on investment (ROI) calculations
- Fluent
level of spoken and written English, good level of Swahili
- Able
and willing to ride a motorbike
How to Apply
Interested applicants, please send your CV and Cover Letter
to hr@regenorganics.co.