Growth Marketer at Synnefa
Job Title: Growth Marketer
Position Type: Contract
Location: Nairobi with field travel
Salary: KES 75,000-85,000
Synnefa is an innovative ag-tech startup dedicated to
transforming agriculture through smart, climate-resilient solutions. We provide
end-to-end solutions that integrate Smart Solar Dryers, smart greenhouses,
FarmShield IoT sensors, and FarmCloud record-keeping software to enhance
farming efficiency, sustainability, and profitability. Our mission is to
empower farmers with technology that simplifies farming and increases incomes.
As Synnefa continues to scale its enterprise and
consultative go-to-market approach, we are seeking a Growth Marketer to own and
drive the company’s marketing function. This role sits within the Business
Growth and Enablement Department and plays a critical role in building
Synnefa’s brand presence, generating qualified leads, and supporting commercial
conversion across our solutions portfolio.
Job Summary
The Growth Marketer is responsible for owning and executing
Synnefa’s end-to-end marketing function, with a strong focus on top-of-funnel
lead generation, brand positioning, and sales enablement. The role drives
content production, digital marketing campaigns, event collateral development,
and the management of brand assets to support Synnefa’s commercial growth.
Working cross-functionally with the Enterprise Commercial
Lead, Customer Success, Grants & Partnerships, Value Chain, and Finance
teams, the Growth Marketer ensures that marketing efforts are aligned with
business objectives, support revenue generation, and effectively communicate
Synnefa’s value proposition across key markets. This role is central to
building a scalable and high-impact marketing engine that supports Synnefa’s
growth ambitions.
Key Responsibilities
- Digital
Advertising: Manage Meta and Google Ads across a full funnel
(awareness to conversion), including geo-targeting, creative refresh, and
active engagement (responding to comments and DMs).
- Content
& Distribution: Own and execute a high-volume weekly content
calendar (12+ posts) across all platforms, producing both field and
office-based content consistently.
- Sales
Enablement: Develop core commercial materials including
one-pagers, case studies, pitch decks, proposals, and expo collateral to
support revenue generation.
- Lead
Generation & Nurturing: Drive lead generation through
campaigns, content, events, and referrals. Manage email sequences, track
performance, and align weekly with Customer Success.
- Events
& Campaigns: Produce and support marketing for expos and
trade shows, including pre- and post-event promotion and all required
collateral.
- Traditional
& Digital Channels: Oversee radio, billboard, and website
performance, including basic SEO, analytics tracking, and lead capture
optimisation.
- Brand
& Asset Management: Maintain brand consistency across all
outputs, manage asset libraries, and support internal design needs.
- PR
& External Visibility: Manage media relationships, pitch
stories, and support employer branding, investor content, and company
visibility initiatives.
- Cross-functional
Execution: Work closely with commercial, customer success,
finance, and country teams to ensure marketing supports business growth
across markets.
Qualifications and Experience
- Diploma
or Degree in Marketing, Communications, Digital Media, Business, or
related field
- 3+
years in digital marketing, including at least 1 year managing paid ad
campaigns (Meta Ads required, Google Ads preferred)
- Experience
in B2B marketing (agritech, renewable energy, FMCG, fintech, or
NGO/development); agricultural experience is a plus but not required
- Proficiency
in Meta Business Suite (with verifiable ROAS), Google Ads Manager, Canva Pro,
CapCut or Adobe Premiere, Mailchimp or equivalent, and Google Analytics
- Familiarity
with Intercom (preferred) and AI tools such as ChatGPT, Gemini, or Claude
- Must
own a personal laptop, be willing to travel for field content capture, and
be comfortable working in a fast-paced startup environment with minimal
supervision
Field Operations Engineer at Synnefa
Company Overview:
Synnefa is an innovative ag-tech startup dedicated to
transforming agriculture through smart, climate-resilient solutions. We provide
end-to-end solutions that integrate smart greenhouses, FarmShield IoT sensors,
and FarmCloud record-keeping software to enhance farming efficiency,
sustainability, and profitability. Our mission is to empower farmers with
technology that simplifies farming and increases incomes.
What sets us apart is not just our technology but our people
and culture. We’re looking for individuals who are passionate about impact,
eager to learn, and driven by a sense of purpose. As a Field Operations
Engineer, you will gain hands-on experience supporting the deployment,
maintenance, and optimization of solar-powered irrigation systems in the field.
You will also interact directly with farmers and field teams, helping ensure
smooth system operation and strong customer support.
Job Summary
The Field Operations Engineer supports the deployment,
maintenance, and performance monitoring of solar-powered irrigation systems in
the field. The role involves working closely with farmers and field teams to
ensure systems operate efficiently and reliably. The Field Operations Engineer
assists with installations, troubleshoots technical issues, conducts system
inspections, and collects operational data to support continuous improvement in
field operations and system performance.
Responsibilities
- Prepare
Bills of Quantities (BQs), structural drawings, and site layouts for Smart
Solar Dryer and Smart Greenhouse civil works using AutoCAD and SketchUp
- Source,
evaluate, and qualify suppliers for all raw materials required to build
dryers, drying racks, greenhouse structures, and civil works — including
galvanised steel, GI pipes, polycarbonate/UV glazing, UV-treated polythene
film, mesh, shade nets, and structural hardware
- Negotiate
supplier pricing and terms; build and maintain a vetted supplier register
with quality benchmarks, lead times, and cost comparisons
- Manage
procurement cycles — raise LPOs, track deliveries, inspect incoming
materials for quality compliance, and reject non-conforming goods
- Plan
and manage end-to-end deployment logistics for Smart Solar Dryers and
Smart Greenhouses across Kenya, Uganda, and Ghana
- Recruit,
onboard, and manage field technicians and casual labourers for deployment
and maintenance assignments
- Manage
subcontractors and vendors: scope definition, contract execution,
performance monitoring, and payment certification
- Conduct
client onboarding at deployment sites — including asset commissioning,
handover documentation, and initial operator training
- Own
asset tracking and maintain accurate field records for all deployed
hardware across all markets
- Enforce
and manage warranty obligations — log defects, coordinate repairs, manage
spare parts inventory, and escalate unresolved issues
Skills and Qualifications
- A
degree in Civil Engineering or a closely related field, such as Structural
or Construction Engineering.
- 3+
years of experience in civil or construction project delivery.
- Experience
in industries such as construction, agritech hardware, greenhouse manufacturing,
renewable energy, WASH infrastructure, or steel fabrication.
- Proficiency
in AutoCAD (required).
- Proficiency
in SketchUp (required).
- Experience
using Excel for Bill of Quantities (BQ) preparation and procurement
tracking (required).
- Familiarity
with MS Project (preferred).
- A
valid driving licence.
- Demonstrated
experience sourcing structural or industrial materials such as steel, GI
pipes, polycarbonate, polythene, mesh, and similar materials.
- Willingness
to travel frequently within Kenya and to Uganda/Ghana.
Enterprise Commercial Lead at Synnefa
Job Summary
The Enterprise Commercial Lead is responsible for leading
Synnefa’s enterprise and consultative commercial engagements across Smart Solar
Dryers, smart greenhouses, and FarmCloud solutions. The role focuses on
structuring and managing enterprise deals, building strategic partnerships, and
converting opportunities into sustainable commercial agreements.
Working cross-functionally with leadership, operations,
finance, and technical teams, the Enterprise Commercial Lead ensures that
commercial proposals, contracts, and partnerships are aligned with Synnefa’s
delivery capabilities and long-term growth objectives. This role is key to
strengthening Synnefa’s enterprise sales execution and enabling scalable,
well-governed commercial growth.
Key Responsibilities
- Own
enterprise revenue end-to-end: be accountable for pipeline, proposal,
contract, and collections for enterprise, cooperative, and institutional
deals.
- Structure
and close high-value deals: lead commercial negotiations (pricing,
financing, payment schedules, margin guarantees) and sign delivery-ready
contracts with gating on operational readiness.
- Design
and run the enterprise GTM: prioritise segments, map buyer journeys, and
build repeatable playbooks and sales processes for consultative,
long-cycle deals.
- Coordinate
cross-functional handoffs: ensure Tech, Hardware Production, Field Ops,
and Finance sign off on feasibility, BOQ/costing, and collection readiness
before the deal is signed.
- Build
commercial systems and metrics: establish pipeline hygiene, conversion
KPIs, sales cycle stages, and dashboards; drive weekly and monthly
commercial cadence.
- Anchor
financing and partner commercialisation: negotiate with banks, MFIs, and
financiers for end-user financing and manage strategic commercial
relationships that enable scale.
- Be the
primary commercial voice of the customer: provide structured market
feedback into product, pricing, and delivery decisions, and protect margin
and go-to-market fit.
Skills and Qualifications
- Minimum
Education Level: Degree (Business, Agribusiness, Engineering, Economics,
or similar). MBA or relevant postgraduate qualification preferred but not
required.
- Years
of Relevant Experience: 5+ years, with progressive enterprise or
commercial leadership experience.
- Sector
Experience: Exposure to agritech, energy infrastructure,
hardware-plus-software sales, or other long-cycle enterprise product sales
preferred. Experience in East Africa is highly desirable.
- Proven
track record of closing complex, high-value B2B and B2B2C deals.
- Strong
negotiation and commercial structuring skills, including pricing,
financing, and contracts.
- Ability
to operate with high decisiveness under ambiguity and make trade-offs
quickly.
- Experience
working closely with technical and operations teams to ensure delivery
readiness.
- Strong
systems and metrics orientation, with experience building sales processes
and dashboards.
- Excellent
communication and stakeholder management skills.
- High
integrity; does not overpromise and enforces delivery gates.
What we offer
- Monthly
gross pay of between KES 80,000 and KES 120,000, depending on experience
and seniority.
QA and Design Intern at Synnefa
Job Summary:
The QA & Design Intern will work closely with the
Product Designer and QA Consultant to test new features, identify bugs, support
UI/UX improvements, maintain documentation, and contribute to a polished
product experience. This role is ideal for someone eager to develop hands-on
skills in user-centered design, digital product testing, and collaborative
product development workflows.
Roles and Responsibilities:
Design support:
- Assist
in the development and refinement of FarmCloud’s UI components and assets
- Participate
in design brainstorming & review sessions gathering feedback and
documenting improvements needed.
- Contribute
to maintaining a consistent design system
- Support
conducting user experience evaluations and compiling insights from
stakeholder and user feedback
QA Support
- Collaborate
with the QA consultant to execute test cases against acceptance criteria
and log test results.
- Assist
in conducting manual testing of new features and UI updates to ensure
functional accuracy.
- Support
the QA consultant in identifying and reporting bugs and usability issues.
- Help
ensure QA documentation is up to date and well structured.
Skills and Qualifications:
- A
recent graduate of Design, Human-Computer Interaction, Software
Engineering, Computer Science, or a related field (or someone with a
strong portfolio and interest in UI/UX or QA).
- A
background in a relevant field of study such as Design, HCI, Computer
Science, or Software Engineering.
- 0–1
year of relevant experience (internship level).
- Experience
or familiarity with technology, SaaS, digital products, UX/UI design, or
software QA.
- Proficiency
with a design or prototyping tool such as Figma, Canva, Adobe XD, or
Sketch.
- A
basic understanding of a design system or component library and how design
translates into development.
- Familiarity
with ClickUp or another collaboration platform.
- Familiarity
with usability testing or bug-tracking workflows (nice to have).
- Strong
communication and collaboration skills.
- High
attention to detail and commitment to quality.
- Openness
to feedback and willingness to learn new tools and workflows.
- Ability
to manage tasks independently and stay organized.
Remuneration: We pay our interns KES.20,000
per month.
Contract Period: 6 months.
Equal Employment Opportunity: Synnefa🌱
is committed to creating a diverse and inclusive environment and is proud to be
an equal opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color, religion, gender,
gender identity or expression, sexual orientation, national origin, genetics,
disability, age, or veteran status. We strongly encourage individuals from
underrepresented groups to apply, and we strive to make all employment
decisions based on merit, potential, and company needs.
Sales Agents (Meru-Tharaka Nithi)
Role Overview:
We are seeking enthusiastic and driven Sales Agents to join
our team at Synnefa. In this role, you will be instrumental in promoting and
selling our cutting-edge agricultural products: FarmCloud, FarmShield, and
Smart Greenhouses in Embu and Kirinyaga Region. Your efforts will directly
contribute to empowering farmers with technology-driven solutions that enhance
productivity and sustainability.
Sales Agents (Embu-Kirinyaga)
Role Overview:
We are seeking enthusiastic and driven Sales Agents to join
our team at Synnefa. In this role, you will be instrumental in promoting and
selling our cutting-edge agricultural products: FarmCloud, FarmShield, and
Smart Greenhouses in Embu and Kirinyaga Region. Your efforts will directly
contribute to empowering farmers with technology-driven solutions that enhance
productivity and sustainability.
Sales Agents (Nyeri-Laikipia)
Role Overview:
We are seeking enthusiastic and driven Sales Agents to join
our team at Synnefa. In this role, you will be instrumental in promoting and
selling our cutting-edge agricultural products: FarmCloud, FarmShield, and
Smart Greenhouses in Embu and Kirinyaga Region. Your efforts will directly
contribute to empowering farmers with technology-driven solutions that enhance
productivity and sustainability.
Sales Agents-Kiambu
Role Overview:
We are seeking enthusiastic and driven Sales Agents to join
our team at Synnefa. In this role, you will be instrumental in promoting and
selling our cutting-edge agricultural products: FarmCloud, FarmShield, and
Smart Greenhouses. Your efforts will directly contribute to empowering farmers
with technology-driven solutions that enhance productivity and sustainability.
Sales Agents -Nakuru
Role Overview:
We are seeking enthusiastic and driven Sales Agents to join
our team at Synnefa. In this role, you will be instrumental in promoting and
selling our cutting-edge agricultural products: FarmCloud, FarmShield, and
Smart Greenhouses. Your efforts will directly contribute to empowering farmers
with technology-driven solutions that enhance productivity and sustainability.
Sales Agents- Uasin Gishu
Role Overview:
We are seeking enthusiastic and driven Sales Agents to join
our team at Synnefa. In this role, you will be instrumental in promoting and
selling our cutting-edge agricultural products: FarmCloud, FarmShield, and
Smart Greenhouses. Your efforts will directly contribute to empowering farmers
with technology-driven solutions that enhance productivity and sustainability.
Sales Agents- Machakos
Role Overview:
We are seeking enthusiastic and driven Sales Agents to join
our team at Synnefa. In this role, you will be instrumental in promoting and
selling our cutting-edge agricultural products: FarmCloud, FarmShield, and
Smart Greenhouses. Your efforts will directly contribute to empowering farmers
with technology-driven solutions that enhance productivity and sustainability.
Hardware Development Attaché at Synnefa
- Job
Title: Hardware Development Attaché
- Location: On-site
with occasional field work
- Employment
Type: Attachment/Internship
- Department: Technology
Development and Innovation
- Reports
To: Chief Technology Officer (CTO)
- Salary: KES
20,000 per month
About Us:
Synnefa is an
innovative ag-tech startup dedicated to transforming agriculture through smart,
climate-resilient solutions. We provide end-to-end solutions that integrate
smart greenhouses, FarmShield IoT sensors, and FarmCloud record-keeping
software to enhance farming efficiency, sustainability, and profitability. Our
mission is to empower farmers with technology that simplifies farming and
increases incomes.
Role Overview
We are seeking a Hardware Development attaché with a solid
foundation in electronics and embedded systems to join our hardware engineering
team. The ideal candidate will be pursuing or have completed a Bachelor’s
degree in Electrical & Electronics Engineering (EEE), Electronics &
Computer Engineering (ECE), or Mechatronics Engineering, and be eager to apply
their academic knowledge to real-world product development.
This role will involve PCB design, firmware development,
mechanical casing design, and hands-on prototyping for our innovative hardware
solutions. You will work closely with cross-functional teams to support the
design, development, and testing of our products from concept to deployment.
Key Responsibilities
PCB Design
- Create
and maintain schematic diagrams and PCB layouts.
- Ensure
designs comply with electrical and safety standards.
Firmware Development
- Optimize
code for low-power applications.
- Write,
test, and debug firmware for microcontrollers
- Work
with communication protocols such as UART, SPI, I²C, MQTT, and LoRa.
Mechanical & Casing Design
- Create
3D models of hardware enclosures using Fusion 360(or similar CAD tools)
- Collaborate
with manufacturing teams to ensure feasibility of designs.
- Perform
design iterations based on test feedback.
Testing & Validation
- Assist
in assembling prototypes and conducting functional tests.
- Document
test procedures, results, and recommended improvements.
- Support
hardware troubleshooting and debugging.
Collaboration & Documentation
- Work
closely with software, and production teams to ensure seamless
integration.
- Maintain
comprehensive documentation for hardware and firmware designs.
Qualifications:
Required
- Bachelor’s
degree in EEE, ECE, or Mechatronics Engineering.
- Basic
to intermediate experience with EasyEDA for PCB design.
- Basic
to intermediate experience with Fusion 360 or similar for casing design.
- Familiarity
with firmware development in C/C++ for embedded systems.
- Understanding
of electronics fundamentals (digital and analog circuits).
Preferred / Nice-to-Have:
- Experience
with 3D printing for rapid prototyping.
- Exposure
to IoT hardware design.
- Knowledge
of RF modules and sensors integration.
- Understanding
of design for manufacturing (DFM) principles.
Soft Skills
- Strong
problem-solving and analytical skills.
- Attention
to detail and commitment to quality.
- Good
communication and teamwork abilities.
- Eagerness
to learn and adapt in a fast-paced environment.