Research Manager– Futurist at Safaricom Plc
Job Description
What we’re looking for;
In keeping with our current business needs, we are looking
for a person who meets the criteria indicated below
Reporting to the Head of Department, Strategic Foresights
and Market Intelligence, the role purpose is as highlighted below;
The Research Manager anticipates future market, customer,
technological, competitive and societal shifts and translates them into
strategic business opportunities, growth pathways, risk mitigation actions, and
innovation priorities. The role combines strategic foresight, futures
forecasting, predictive analytics, market intelligence and customer insights to
help the organization prepare for and shape future markets rather than simply
respond to them.
Responsibilities
Strategic Foresight & Futures Intelligence (30%)
- Lead
horizon scanning across social, technological, economic, environmental,
political and regulatory domains.
- Identify
emerging trends, weak signals and potential disruptions.
- Develop
predictive future scenarios and strategic response pathways
- Assess
future implications for customers, industries, markets and business
models.
- Build
foresight frameworks to support long-term strategic planning.
- Facilitate
future-thinking workshops with leadership teams.
Predictive Intelligence & Forecasting (30%)
- Develop
predictive models to forecast customer behaviors, category evolution and
market dynamics.
- Generate
forward-looking market forecasts and growth projections.
- Identify
leading indicators that signal future opportunities and risks.
- Apply
AI, analytics and data science techniques to anticipate future
trends.
- Measure
forecast accuracy and continually refine predictive models.
- Support
business planning through evidence-based future projections.
Market & Competitive Intelligence (20%)
- Monitor
competitors, adjacent industries and disruptive entrants
- Track
emerging business models, technologies and innovation ecosystems.
- Assess
implications of market shifts for revenue, brand and customer
experience.
- Develop
strategic alerts on emerging threats and opportunities.
- Identify
whitespace opportunities for future growth.
Strategic Advisory & Influence (20%)
- Advise
executives on future risks and opportunities.
- Influence
Innovation pipeline
- Influence
strategy development through foresight-led recommendations
Qualifications
- 7+
years in Strategic Foresight, Market Intelligence, Research or
Analytics
- Demonstrated
experience in forecasting, futures thinking or predictive modeling
- Strategic
Foresight including Horizon Scanning, Scenario Planning, Futures Thinking,
Strategic Forecasting
- Predictive
Intelligence including Predictive Analytics, Potential Demand Forecasting,
Trend Modelling, AI-Assisted Intelligence
- Research
& Intelligence – Market Research and Insights Synthesis, Competitive
Intelligence
Apply: Research
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