Senior Marketing Manager – Brand & Consumer Insights at M-Gas
Job Description
Job Summary
To lead and integrate consumer insights, brand strategy,
trade marketing, social media, and creative/graphic design output into a
single, cohesive go-to-market engine. The role translates deep customer and
market insights into data-driven strategies that drive customer acquisition,
engagement, retention, and overall commercial performance — while ensuring the
brand is expressed consistently and compellingly across every channel. This
position ensures that the voice of the customer is embedded across the business,
informing product, sales, and customer success decisions, and that all creative
output (campaigns, trade materials, digital and social content) is on-brand,
insight-led, and delivered on time.
Job Details
Consumer Insights & Research Leadership
- Own
the end-to-end consumer insights strategy support across the customer
lifecycle (pre-sale, onboarding, usage, retention, and recovery).
- Lead
and manage the consumer insights team and telephonic researchers to
deliver continuous, actionable insights.
- Design
and oversee:
- Market
research and segmentation studies
- Customer
behaviour and usage analysis
- Establish
structured feedback loops from customers into product development, sales
strategy, and customer success operations.
- Drive
a data-led culture by embedding insights into decision-making across
teams.
- Partner
with Sales, Customer Success, and Operations to improve customer
experience and reduce churn drivers.
Marketing Strategy & Brand Management
- Develop
and execute the overall marketing and brand strategy aligned to business
growth objectives.
- Ensure
consistent brand positioning and visual identity across all customer
touchpoints.
- Translate
insights into targeted campaigns, customer messaging, and value
proposition refinement.
- Oversee
development of campaign calendars and go-to-market plans.
Trade Marketing & Field Activation Oversight
- Provide
strategic direction to the Trade Marketing team on field activations,
dealer/agent engagement, and in-market visibility and branding.
- Ensure
alignment between trade activities, sales objectives, and regional
performance needs.
- Monitor
and optimize ROI on activations and promotions.
Social Media & Digital Engagement
- Oversee
the Social Media Lead to drive customer engagement, brand visibility, and
digital lead generation.
- Ensure
social platforms are leveraged for customer insights gathering, real-time
sentiment analysis, and customer support feedback loops.
- Guide
content strategy aligned to brand and commercial goals.
Graphic Design & Creative Output
- Oversee
the Graphic Design function, ensuring all creative assets (campaign
visuals, trade materials, social content, digital collateral) are
on-brand, high-quality, and delivered against agreed timelines.
- Set
creative direction and brief the design team based on insights, campaign
objectives, and brand guidelines.
- Maintain
and evolve brand visual standards across all internal and external
touchpoints.
- Review
and approve design output prior to publication or activation.
Performance Management & Reporting
- Define
and track key KPIs across functions, including:
- Customer
satisfaction
- Campaign
performance
- Cost
of acquisition (CAC)
- Customer
lifetime value (LTV)
- Trade
marketing ROI
- Creative
turnaround time and output quality
- Develop
dashboards and reporting frameworks for leadership visibility.
- Continuously
optimize strategies based on performance insights.
Team Leadership & Capability Building
- Lead,
mentor, and develop a multi-functional team including Consumer Insights
Analyst, Telephonic Researchers, the Social Media Lead, Graphic Designer,
and the Trade Marketing team.
- Build
strong capabilities in data analysis, customer research, brand and
campaign execution, and creative production.
- Foster
a high-performance, insight-driven culture.
Requirements
Key Deliverables
- Integrated
consumer insights strategy and reporting framework
- Improved
customer acquisition and retention performance
- Strong,
consistent brand presence and visual identity across channels
- High-impact,
ROI-driven trade marketing activations
- Timely,
high-quality creative/design output aligned to brand and campaign needs
- Data-backed
decision-making across commercial teams
Qualifications & Experience
- Bachelor’s
degree in Marketing, Business, Economics, or a related field
- Master’s
degree (MBA preferred) is an advantage
- 5–7
years of overall experience in marketing, consumer insights/research,
trade marketing, or brand management
- At
least 4 years of experience in a people management / team leadership
capacity
- Demonstrated
experience managing cross-functional or multi-disciplinary teams
(research, social media, trade marketing, design)
- Experience
in data-driven decision-making and analytics
- Experience
in high-growth sectors (e.g., fintech, telecom, energy, FMCG) is an
advantage
Key Competencies
- Strategic
thinking and commercial acumen
- Strong
analytical and data interpretation skills
- Customer-centric
mindset
- Leadership
and team management
- Creative
judgment and brand stewardship
- Cross-functional
collaboration
- Communication
and storytelling with data
Apply: Senior Marketing
Manager – Brand & Consumer Insights | M-Gas Limited
Hiring! 🌍✨
Are you passionate about creating sustainable impact and driving meaningful
results? Join our dynamic team and be part of a growth journey that makes a
difference! 💼💡
🔹
What You’ll Do:
👉
Pitch & sell our innovative products and services
👉
Build and nurture strong customer relationships
👉
Achieve & exceed sales targets with enthusiasm
👉
Deliver outstanding customer service and product knowledge
🔹
What We’re Looking For:
✅
Strong communication & interpersonal skills
✅
A self-motivated, results-driven mindset
✅
Sales experience (a plus, but not mandatory)
✅
Ability to work independently and collaboratively in a team
🔹
What We Offer:
💰
Competitive salary + performance-based incentives
📚
Training & development to help you thrive
📈
Exciting opportunities for career growth
🤝
A supportive, collaborative work environment
🔹
Open Roles:
⚙️ Technical Sales Representative
Apply here: https://lnkd.in/dN3W6GUT
🏍️ Motorized Technical Sales Representative
(Sales Rider)
Apply here: https://lnkd.in/dN3W6GUT
🚚
Logistics Technician (Boda Boda/Tuk Tuk Rider)
Apply here: https://lnkd.in/dCVucnbV
✨
If you’re ready to grow, learn, and make an impact, this is your chance!
Sales Rider (MTSR) – Nakuru & Naivasha
Job Summary
The Motorized Technical Service Technician plays a key role
in supporting the organization’s customer service and sales goals. The primary
responsibilities include: • Signing up new customers and ensuring timely
delivery of LPG cylinders filled with gas to both new and existing customers. •
Addressing customer concerns by resolving issues and responding to complaints
effectively. • Providing technical support for the installation, use, and
maintenance of smart meters. • Retaining current customers while onboarding and
signing up new ones through the Smart Sale App. • Training customers on the
proper use of smart meters, contract terms, and safety precautions for M-Gas
products. This role requires a customer-focused approach, technical expertise,
and a commitment to ensuring customer satisfaction.
Sales Rider (MTSR) – Nairobi Area
Job Summary
The Motorized Technical Service Technician plays a key role
in supporting the organization’s customer service and sales goals. The primary
responsibilities include: • Signing up new customers and ensuring timely
delivery of LPG cylinders filled with gas to both new and existing customers. •
Addressing customer concerns by resolving issues and responding to complaints
effectively. • Providing technical support for the installation, use, and
maintenance of smart meters. • Retaining current customers while onboarding and
signing up new ones through the Smart Sale App. • Training customers on the
proper use of smart meters, contract terms, and safety precautions for M-Gas
products. This role requires a customer-focused approach, technical expertise,
and a commitment to ensuring customer satisfaction.
Rider (LT) – Changamwe, Mtwapa
Job Summary
Responsible for delivering assets to customers and providing
support to sales personnel in the installation and maintenance of smart meters.
Rider (LT) – Naivasha & Nakuru
Job Summary
Responsible for delivering assets to customers and providing
support to sales personnel in the installation and maintenance of smart meters.