Key Account Manager at AAA Growers
AAA Growers – Veg is a division within AAA Group that deals
with vegetables, chilies, and herbs. At AAA Growers – Veg, we produce a variety
of premium & prepared vegetables, herbs, chilies, and fruits. Demand by
some of our clients led to the addition of herbs into the product range that
AAA exports. The growing started mid 2010 in chestnut Farm on a small scale and
currently the herbs are spread across our three farms.
As the Key Account Manager, you will lead AAA Growers’
domestic sales and supply chain operations for fresh produce, ensuring seamless
coordination between client acquisition, merchandising, packhouse planning, and
promotional execution. Drive growth through strategic partnerships, data-driven
decisionmaking, and a relentless focus on customer satisfaction and brand
excellence
Your tasks and responsibilities
- Identify
and onboard new retail and B2B clients across Kenya in collaboration with
the Commercial Manager.
- Maintain
strong relationships with key accounts through regular check-ins,
performance reviews, and tailored seasonal solutions.
- Coordinate
client visits to farms and stores to reinforce brand trust and product
knowledge
- Coach
field sales reps and merchandisers to adopt proactive, consultative
selling behaviors.
- Implement
daily execution checklists, time logs, and training programs to ensure
consistency and pride in execution.
- Review
in-store execution, shelf placement, and promotional compliance using
tracking tools and field audits.
- Align
weekly and monthly packhouse programs with field availability and client
orders.
- Ensure
90%+ client service levels through disciplined planning and communication.
- Oversee
order flow, delivery schedules, and service level reporting across all
regions.
- Monitor
competitor activity, pricing trends, and consumer preferences.
- Conduct
quarterly competitor reviews and recommend strategic adjustments.
- Support
client pricing formulation and promotional pricing strategies.
- Drive
new product development (NPD) initiatives and coordinate launches with
marketing and field teams.
- Plan
and execute big promotions, store openings, and seasonal campaigns with
precision.
- Ensure
promotional materials and planograms are deployed effectively to maximize
visibility and sell-through.
- Develop
monthly, quarterly, and annual sales forecasts aligned with farm
operations and market demand.
- Track
key account metrics and compile reports for internal and external
stakeholders.
- Sign
off on claims and manage client feedback loops to improve responsiveness.
Your profile
- Bachelor’s
degree in Sales & Marketing, Business Administration, Agribusiness, or
a related field.
- A
diploma in a relevant field combined with strong experience may also be
considered.
- 3 – 5
years’ experience in sales, client management, or business development
(preferably in retail, FMCG, or agribusiness).
- Understanding
of retail sales operations, merchandising, and customer relationship
management.
- Basic
knowledge of supply chain, order management, and service level monitoring.
- Strong
analytical and reporting skills; ability to track KPIs and prepare
performance reports.
- Good
communication, presentation, and interpersonal skills for client
engagement.
- Proactive,
detail-oriented, and highly organized.
- Strong
problem-solving ability and willingness to learn quickly.
- Flexible
and adaptable to fast-changing market and client needs.
- Team
player with a positive attitude and commitment to high standards of
execution
Veg Nursery Manager at AAA Growers
Job Objective
At Veg Nursery, we specialize in producing high quality
vegetable seedlings and summer flowers that serve both our internal farming
operations and external customers. Our goal is to deliver healthy, uniform, and
vigorous seedlings that guarantee strong field performance and customer
satisfaction.
As a Veg Nursery Manager, you will take overall
responsibility for the planning, coordination, and management of nursery
operations. This involves supervising the propagation of vegetables and summer
flowers, ensuring the highest quality standards, optimizing resources, and
leading a skilled team. You will also play a key role in developing strategies
that strengthen veg nursery’s position as a center of excellence in propagation
of vegetables and summer flowers within AAA Growers. Greatness, Responsibility,
Openness, and Warmth are the values you live and work by.
Key Tasks and Responsibilities
Nursery Operations & Quality Control
- Oversee
the daily propagation of vegetables and summer flowers from seed/seedling
stage to transplant readiness.
- Implement
and monitor quality assurance systems to ensure high germination rates,
uniform growth, and disease-free seedlings.
- Ensure
proper irrigation, fertilization, pest and disease management, and nursery
hygiene.
Planning & Strategy
- Develop
propagation schedules aligned with farm demands and customer orders.
- Anticipate
future challenges (climate, pest pressures, market demand) and design
strategies to address them.
- Identify
opportunities for innovation and continuous improvement in propagation
practices.
Resource & Budget Management
- Manage
nursery budgets, ensuring cost-effectiveness without compromising quality.
- Oversee
procurement and efficient use of seeds, substrates, fertilizers,
chemicals, and other nursery inputs.
- Ensure
infrastructure and equipment (greenhouses, irrigation, shading) are well
maintained
People Management
- Lead,
train, and motivate a team of nursery staff to achieve operational
excellence.
- Ensure
health, safety, and compliance with labor and environmental regulations.
- Foster
a culture of accountability, teamwork, and continuous learning.
Customer & Stakeholder Relations
- Ensure
timely delivery of quality seedlings to internal and external customers.
- Build
and maintain strong relationships with key stakeholders.
- Provide
technical advice and after-sales support where needed.
Your Profile
- Graduate
in Horticulture, Floriculture, Agronomy, or Agriculture.
- 5–7
years’ proven experience in vegetable and flower propagation at management
level.
- Strong
technical expertise in nursery propagation (vegetables and summer
flowers).
- Excellent
leadership, organizational, and team management skills.
- Strong
analytical, problem-solving, and planning abilities.
- Good
command of English, both written and spoken.
- Computer
proficiency in MS Office (Excel, Word, PowerPoint)
Head of Production – Roses Packhouse at AAA Growers
Job objective
AAA Roses is the flower division within AAA Growers. At AAA
Roses, we produce high quality rose stems for export. We supply a wide
assortment of Roses all over the world everyday fresh. Quality is our key
deliverable. A happy customer is our main goal at AAA Roses.
As a Head of Production, your primary objective is to assist
the Production Manager in planning, maintaining, and implementing all aspects
of the day-to-day grading and processing operations. You will ensure compliance
with ethical principles and Quality Management Systems (QMS), while
prioritizing safety, integrity, and conformity throughout the process chain.
Your role also involves managing workforce dynamics, maintaining health and
safety standards, and fostering efficiency in operations.
Your tasks and responsibilities
- Work
closely with the Production Manager to oversee overall operations in the
packhouse, ensuring efficient grading and packing of flowers to
customer-specified quantities and quality.
- Manage
a diverse workforce in a multicultural environment, fostering teamwork and
productivity.
- Monitor
and adhere to budgets, ensuring cost-effective operations without
compromising quality.
- Maintain
up-to-date packhouse records and promptly report any issues that may
affect daily pack completion to management.
- Uphold
the highest standards of health and safety for all workers, implementing
and enforcing safety protocols and procedures.
- Liaise
with the Farm Manager to coordinate efficient and timely crop harvesting
and delivery to the packhouse.
- Ensure
accurate reporting of stocks and maximize utilization through FIFO (First
In, First Out) to minimize secondary rejects.
- Maintain
adequate levels of packaging stocks and ensure their efficient
utilization.
- Ensure
packhouse structures and equipment are well-maintained and in a good state
of repair.
Your profile
- Bachelor’s
degree in agriculture, Business Administration, or a related field.
- Proven
experience in packhouse operations management, preferably in the floral or
agricultural industry.
- Strong
leadership and interpersonal skills, with the ability to effectively
manage a diverse workforce.
- Excellent
organizational and problem-solving abilities, with a focus on efficiency
and quality.
- Knowledge
of health and safety regulations and experience implementing safety
protocols in a production environment.
- Budget
management skills and experience monitoring and adhering to financial
targets.
- Familiarity
with Quality Management Systems (QMS) and ethical principles in production
processes.
PA – Finance Director at AAA Growers
Job objective:
- We are
seeking a highly organized and proactive Personal Assistant to support our
Finance Director. The ideal candidate will help streamline operations,
enhance reporting accuracy, and support our mission of driving cost
efficiency and sustainable growth.
Key Responsibilities
- Manage
and coordinate the Finance Director’s calendar, appointments, and
meetings.
- Serve
as the first point of contact for internal and external stakeholders.
- Prepare
reports, presentations, and documentation.
- Handle
confidential information with the highest discretion.
- Organize
travel, accommodation, and itineraries.
- Attend
meetings and take minutes when required.
Qualifications and Key Competencies
- Proven
experience as a Personal Assistant or in a similar administrative role.
- Excellent
organizational and time management skills.
- Strong
verbal and written communication skills.
- High
integrity and ability to handle sensitive information.
- Proficient
in Microsoft Office (Word, Excel, Outlook, PowerPoint).
- Ability
to multitask and work under pressure.
- Diploma
or degree in Business Administration or related field is an added
advantage
Crop Protection Manager – Veg
Job objective
As the Crop Protection Manager, you will be responsible for
the planning, execution, and oversight of all crop protection activities,
ensuring optimal pest and disease control while upholding the highest standards
of safety, sustainability, and operational efficiency.
Your tasks and responsibilities
- Plan
weekly spray programs for all crops in consultation with the Farm manager.
- Maintain
high standards of spraying by ensuring proper spray coverage, use of
correct spray volumes and zero loss or spillage of chemicals.
- Ensure
transportation and disposal of chemical products residuals within the farm
are well handled.
- Develop
and implement integrated pest management (IPM) strategies to protect
various crops.
- Monitor
crops for identification of major pest and disease challenges at the farm.
- Ensure
the spray equipment is in a serviceable state at all times so that they
are well maintained in order to have a smooth spray operation.
- Participate,
coordinate and manage all activities that fall in the domain of the spray
department.
- Prepare
and submit monthly reports to the Farm Manager.
- Continuous
supervision and training of the crop protection team for optimum results
and safety of the spray team.
- Monitor,
in collaboration with the greenhouse management team the spray areas in
the greenhouses if infestation is controlled.
- Report
without delay to the Farm manager when he/she encounters a problem in
relation to spraying activities.
- Prepare
annual chemical and PPE requirements of the department at the start of new
budget year
Your profile
- Degree
or Diploma in Agriculture, Crop Protection, Agronomy, or a related field.
- Over 5
years in a similar role within a commercial vegetable farming environment.
- Proven
track record in crop protection or pest management within horticulture
farms, preferably in Veg section.
- Self-motivated,
strategic thinker with excellent crisis management skills and able to
bring solutions to the table.
- Familiarity
with pesticide regulations, safety protocols and environmental stewardship
principles.
- Ability
to work independently and collaboratively in a dynamic and diverse
agricultural environment.
- Strong
administration, site management and people management skills with proven
delivery on targets within a strict timeframe.
- Report
writing skills.