The Business Development Manager is responsible for driving
revenue growth by identifying, engaging, and converting potential customers
into paying clients. The post holders achieve this by understanding customer
needs, presenting tailored solutions, and building long-term relationships that
foster loyalty and repeat business.
Contact & Reporting
Reporting to:Business Director
Key Responsibilities
- Proactively
identify and research prospective corporate and individual members,
partners, and sponsors
- Work
with the new business team to generate qualified leads through outbound
outreach (calls, emails, networking, social media)
- Maintain
and update the CRM database with accurate lead and opportunity data
- Assess
identified leads for their suitability by evaluating factors like budget,
need, and decision-making authority
- Engage
with potential clients to understand their needs and demonstrate how Avela
offers solutions
- Act as
the first point of contact and manage opportunities to progress them to
close
- Tailor
presentations and demonstrations to showcase how Avela can address
specific needs and challenges
- Engage
in negotiations to agree on terms that are mutually beneficial, aiming to
close sales and secure commitments
Key Deliverables
- Meet
or exceed monthly, quarterly, and annual sales quotas
- Generate
revenue as per expectations
- Growth
in the sales pipeline
- Identify
and close new business opportunities for growth
- Identify
potential clients through cold calling, networking, or referrals &
develop and maintain a pipeline of qualified leads
- Provide
timely and effective solutions to customer needs
- Clearly
communicate benefits and features to potential customers
- Maintain
accurate records of sales activities, client interactions, and deal status
in CRM systems
- Prepare
sales reports, forecasts, and market analysis for management
- Work
closely with marketing, customer service, and product teams
- Flexibility
to adjust responsibilities as required from time to time by management
- Continually
look at ways to make improvements to systems, processes and procedures
- Strive
to live the Avela’s values and support our purpose
Education & Qualifications
- Bachelor’s
degree in business, commerce, economics, sales or marketing related field
- Professional
certifications (e.g., in sales, negotiation, or leadership) are
advantageous
Experience
- 5+
years’ experience working in financial services industry by selling credit
solutions to enterprises and individuals
- Demonstrable
experience in a business development or sales role, preferably in a B2B
environment
- Proven
track record of generating and nurturing leads, closing deals, and growing
revenue
- Able
to use Microsoft packages including Outlook, Word, Excel & PowerPoint
and Salesforce/Zoho/Hubspot as a CRM
Competencies & Skills
- Excellent
verbal and written communication
- Strong
presentation and persuasion abilities
- Ability
to close deals and negotiate favorable terms
- Focused
on meeting customer needs and building trust
- Hands-on
experience with lead generation and developing a consistent pipeline of
prospective clients
- Proactive,
adept at identifying growth opportunities
- The
ability to build relationships, and create value for both the company and
its clients
- Ability
to forecast future revenue based on pipeline activity
- Excellent
interpersonal and communication skills, capable of building relationships
with senior client stakeholders
- Strong
drive to achieve targets and exceed expectations
- Ability
to work independently with minimal supervision
- Works
well within a team and contributes to group goals
- Excellent
persuasion skills to overcome objections and gain client trust
- Ability
to identify client needs and propose tailored solutions
- Experience
with CRM systems (Salesforce, Zoho) to manage and track the sales pipeline
Knowledge
- Knowledge
of the IT / membership and professional bodies / learning and development
products and organizations
- CRM
& Sales Technology Proficiency – Strong working knowledge of sales
tools and CRM platforms (e.g., Salesforce, Zoho, HubSpot)
Special Conditions
- This
role may include some Inter-County / East Africa travel
- This
role may be required to work outside of office hours/weekends to attend
social or networking events or conferences
How to Apply
Send Your Application to: careers@avela.co.ke before 28th
November 2025