Sr. Marketing Services Manager at Visa
Job Description
Responsibilities:
Marketing Planning & Coordination:
- Support
the annual planning cycle for East Africa by gathering market insights,
client priorities, and performance learnings to inform planning
discussions.
- Coordinate
inputs across country teams, ensuring marketing plans are aligned with
client needs and Visa’s regional priorities.
- Maintain
planning documents, calendars, and progress trackers to support smooth
execution throughout the year.
- Assist
in preparing planning presentations and materials for leadership reviews.
Client Engagement & Support:
- Build
strong, trusted working relationships with client marketing and product
teams.
- Participate
in client discussions to understand their marketing needs, challenges, and
growth opportunities.
- Provide
clients with strategic and executional support across marketing
initiatives, helping them adopt Visa best‑practice frameworks and digital
marketing capabilities.
- Coordinate
client deliverables, feedback cycles, and project communications.
Marketing Program Execution:
- Lead
day‑to‑day execution of client marketing programs, including campaign
development, creative reviews, asset coordination, and media planning
support.
- Support
digital campaign setup and optimization alongside agency partners and
Visa’s internal digital marketing teams.
- Develop
client‑facing materials such as briefs, proposals, reports, and post‑campaign
performance reviews.
- Ensure
all work is delivered on schedule, within scope, and to Visa quality
standards.
Cross‑Functional Collaboration:
- Work
closely with Country Managers, Visa Consulting & Analytics team and
Product to deliver integrated marketing initiatives.
- Partner
with regional and global teams to leverage relevant toolkits, insights,
and proven solutions.
- Support
the rollout of marketing governance tools such as Visa Project Central and
ensure adoption of standardized processes across markets.
Reporting & Insights:
- Track
and report on program KPIs, client delivery milestones, and marketing ROI.
- Monitor
market and consumer trends to inform ongoing program improvements and new
engagement opportunities.
- Prepare
regular internal updates and client reports highlighting performance,
learnings, and recommendations.
Operational Efficiency:
- Manage
Cluster budgets, vendor coordination, timelines, and documentation to
support operational excellence.
- Maintain
templates, checklists, and workflows to increase efficiency in marketing
delivery across East Africa.
This is a hybrid position. Expectation of days in office
will be confirmed by your hiring manager.
Qualifications
- 6–8+
years of marketing experience (5+ with an advanced degree).
- Strong
hands on digital marketing experience with major platforms (Meta, Google).
- Experience
managing multi market or multi client projects is beneficial.
- Strong
client facing capabilities and ability to support engagements with senior
stakeholders.
- Excellent
project management, organizational, and communication skills.
Key Competencies:
- Planning
& Coordination: Ability to drive structured planning cycles and
maintain cohesive workstreams.
- Client
Partnership: Demonstrated ability to build relationships and support
client decision‑making.
- Execution
Excellence: Strong operational discipline and detail orientation.
- Analytical
Thinking: Ability to interpret data and translate insights into
recommendations.
- Cross‑Functional
Collaboration: Works seamlessly with diverse internal teams.
- Adaptability:
Comfortable in fast‑moving, evolving environments.